Community

The NFL Foundation funds and supports league-wide initiatives aimed at making a big difference in communities across the nation.

NFL PLAY 60

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NFL PLAY 60 aims to promote the importance of a healthy lifestyle among today’s youth by encouraging at least 60 minutes of physical activity every day.

Since 2007, the league has committed more than $325 million to grants, health and fitness programming for youth, and media time for public service announcements. The NFL and its clubs have supported programs in more than 73,000 schools nationwide—giving more than 38 million children the chance to boost their activity levels.

The NFL Foundation has worked with the AHA since 2006 and provided more than $8 million in funding to promote physical activities and healthy environments for children nationwide through programs such as the "NFL PLAY 60 Challenge," which remains the core, in-school and NFL-club activated component of the NFL PLAY 60 initiative. 

During the week of Super Bowl LI, the NFL and AHA, working together with Discovery Education held a free Virtual Field Trip that educators across the country could livestream in their classrooms. The Virtual Field Trip focused on the importance of healthy eating and daily physical activity while explaining the science behind the cardio that NFL players use to stay fit. For additional information, visit aha-nflplay60challenge.org.

The NFL Foundation has provided grant funding to The Cooper Institute® since 2009 to support the NFL PLAY 60 FitnessGram® Project, which has brought resources and tools to thousands of schools across the country to promote and assess physical activity and health-related fitness in youth.

To help as many kids as possible through NFL PLAY 60, the NFL Foundation provides grants to its 32 clubs to support activities in their communities that help kids get active. To learn more about how your local NFL club is active in its community, visit the homepage and click on the team’s logo.

A CRUCIAL CATCH

In partnership with the American Cancer Society we strive to make a positive impact in the fight against breast cancer through “A Crucial Catch: Screening Saves Lives.” The campaign is committed to saving lives from breast cancer and addressing the unequal burden of cancer in underserved communities.

Since 2009, nearly $17 million has been raised for ACS through the partnership, with the majority of the contributions coming from the sale of game-used and game-issued pink items that are featured on the NFL Auction website.

In 2016, once again all 32 NFL team markets received a $50,000 CHANGE grant. Since 2012, these community partners have provided more than 344,000 outreach and education engagements and have contributed to more than 152,000 breast cancer screenings provided at low or no cost.

Every October, during Breast Cancer Awareness Month, the 32 NFL clubs do their part to raise awareness of breast cancer screenings supported by grants from the NFL Foundation. Learn more about A Crucial Catch.

SALUTE TO SERVICE

salute_ribbon.pngThrough our Salute to Service campaign, the league, teams, and partners give back to the men and women in uniform who sacrifice so much for this country. These efforts culminate in November with NFL Salute to Service games and other special events honoring veterans, active-duty service members, and their families. Learn more about Salute to Service.

Since 2011, more than $15 million has been raised through Salute to Service to support the league’s military appreciation partners: USO, Pat Tillman Foundation, and Wounded Warrior Project. To recognize the men and women in uniform across the nation, the NFL Foundation provides its 32 clubs with grant funds to implement Salute to Service activities in their communities.

PLAYER FOUNDATION GRANTS

Through its Player Foundation Grant program, the NFL Foundation supports the charitable and community service activities of current and former NFL players in areas such as education and youth literacy, substance abuse prevention and assistance, medical care, clean water access, health, nutrition, and fitness. In 2016, the NFL Foundation awarded $825,000 in grants to 87 player foundations, benefiting more than 500,000 individuals across the country. For more information on this grant program click here.

WALTER PAYTON NFL MAN OF THE YEAR AWARD

AP_17036108532621.jpg The Walter Payton Man of the Year Award presented by Nationwide was established in 1970 and renamed in 1999 after the late Hall of Fame Chicago Bears running back Walter Payton. The award recognizes a player for his excellence on and off the field and is among the league's most presitigious awards. Each team nominates one player as its Man of the Year who is then eligible to win the national award. These players represent the best of the NFL's commitment to philanthropy and community impact.

Eli Manning of the New York Giants (left) and Larry Fitzgerald of the Arizona Cardinals (right) won the award in 2016.

This year, in addition to a donation to a charity of his choice, each nominee received a donation in his name to support the expansion of NFL and United Way's Character Playbook Program across all NFL markets. Character PlaybookTM, operated by EverFi, is a national education initiative focused on youth character development and building healthy relationships. 

As a result of the enhanced contributions and the fact that there were two award recipients—Arizona Cardinals wide receiver LARRY FITZGERALD and New York Giants quarterback ELI MANNING—a total of $1,250,000 will be donated on behalf of the 2016 Award winners. The funds will be allocated as follows: $625,000 in the name of each winner, with $312,500 going to a charity of Fitzgerald and Manning’s choice and $312,500 supporting the expansion of Character PlaybookTM.

Manning and Fitzgerald have joined an impressive fraternity including the likes of Roger Staubach, Joe Greene, Dan Marino, Peyton Manning, LaDainian Tomlinson, Drew Brees and others—all distinguished winners of the Walter Payton NFL Man of the Year award.

For a list of all 32 team nominees and to see how they create a positive impact in their communities click here.

SUPER BOWL LEGACY GRANTS

To extend the league’s positive impact long after players and fans have left town, the NFL, via the NFL Foundation, contributes a $1 million Super Bowl Legacy Grant to each host city.

This past year's grant was matched by the Houston Super Bowl Host Committee for a total of more than $4 million. 

This grant was provided in effort to leave an impact on all eleven counties in the Houston region. Community grant focuses included youth physical fitness and wellness, after-school programs, health care, food access, neighborhood improvement, early childhood education, anti-poverty, dropout, and homeless prevention strategies.

To learn more about the project supported by the Foundation for Super Bowl 51, click here.

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Youth Education Towns (YETs) were started in several Super Bowl cities nationwide and Waianae, Hawaii. Featuring classrooms, physical fitness zones, technology/multimedia labs and athletic and recreation fields, these education-focused hamlets were developed with annual $1 million Super Bowl Legacy Grants and public-private match funding.

To maximize their impact for underserved youth, the 13 existing YETs receive continued support from NFL program grants and contributions from the NFL Foundation, NFL clubs and host committees in Super Bowl markets. Additional contributions have funded the refurbishment of youth football fields, capital improvements, youth football support and the development of health and wellness campaigns.