Community

The NFL Foundation funds and supports league-wide initiatives aimed at making a big difference in communities across the nation.

NFL PLAY 60

This year marked the 10th anniversary of NFL PLAY 60, the league’s youth health and wellness campaign to get kids active and healthy. In celebration, the NFL, all 32 teams and players hosted youth football clinics and built playgrounds and fitness zones all around the country to encourage physical activity and help remove access barriers for kids to play.

Since 2007, the league has committed more than $350 million to grants, health and fitness programming for youth, and media time for public service announcements. The NFL and its clubs have supported programs in more than 73,000 schools nationwide—giving more than 38 million children the chance to boost their activity levels.

The NFL and American Heart Association started the NFL PLAY 60 Challenge as an in-school curriculum designed to motivate students to achieve 60 minutes or more of physical activity each day. Funded by the NFL Foundation, teachers have access to digital lesson plans and additional resources—including the NFL PLAY 60 Challenge Virtual Field Trip, made possible by Discovery Education—to help integrate health and fitness into their daily classroom routines. This program has impacted 4.5 million students in over 120,000 classrooms nationwide.

To help as many kids as possible through NFL PLAY 60, the NFL Foundation provides grants to its 32 clubs to support activities in their communities that help kids get active. To learn more about how your local NFL club is active in its community, visit the homepage and click on the team’s logo.

CRUCIAL CATCH

untitled.pngWhen it comes to cancer, the NFL and American Cancer Society know that offense is the best defense. Together, they have been committed to saving lives from breast cancer and addressing the unequal burden of cancer in underserved communities.

Since 2009, the first year of the NFL's Crucial Catch campaign, the NFL’s work has raised more than $18 million for the American Cancer Society.

While all teams will support the overall league message of early detection and risk reduction, each team has elected to support either a specific cancer or multiple cancers for its Crucial Catch game. Throughout October, NFL Crucial Catch games will feature players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding to help raise awareness for the campaign. Much of the apparel worn at games by players and coaches, along with brand new Crucial Catch game items, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.

Learn more about Crucial Catch.

SALUTE TO SERVICE

salute_ribbon.pngMilitary appreciation is part of the fabric of the NFL. For decades, the NFL’s Salute to Service has remained committed to honoring and supporting veterans, active duty service members and their families. Through the unifying lens of football and strategic partnerships with impact-driven organizations, the NFL’s Salute to Service works to honor, empower and connect with military members and their families.

Since 2011, more than $26 million has been raised through Salute to Service. The NFL, along with its partners, is proud to support the Pat Tillman Foundation, TAPS, USO and Wounded Warrior Project, to fund programs and provide resources that positively impact active duty and veteran military members and their families.

To recognize the men and women in uniform across the nation, the NFL Foundation provides its 32 clubs with grant funds to implement Salute to Service activities in their communities. Funds are raised through two primary channels: NFL Auction and the sale of Salute to Service- identified merchandise at retail.

Learn more about Salute to Service.

PLAYER FOUNDATION GRANTS

Through its Player Foundation Grant program, the NFL Foundation supports the charitable and community service activities of current and former NFL players in areas such as education and youth literacy, substance abuse prevention and assistance, medical care, clean water access, health, nutrition, and fitness. In 2017, the NFL Foundation awarded more than $950,000 in grants to 90 player foundations, benefiting more than 500,000 individuals across the country. For more information on this grant program click here.

WALTER PAYTON NFL MAN OF THE YEAR AWARD

JJWATT.jpgThe Walter Payton Man of the Year Award presented by Nationwide was established in 1970 and renamed in 1999 after the late Hall of Fame Chicago Bears running back Walter Payton. The award recognizes a player for his excellence on and off the field and is among the league's most presitigious awards. Each team nominates one player as its Man of the Year who is then eligible to win the national award. These players represent the best of the NFL's commitment to philanthropy and community impact.

J.J. Watt of the Houston Texans (right) won the award in 2017.

This year, $500,000 dollars will be donated in the name of the 2017 winner. In addition, $250,000 will be donated to the winner's charity of choice and $250,000 will be donated in his name to expand Character Playbook across the country. Character Playbook, operated by EverFi, is a national education initiative focused on youth character development and building healthy relationships. 

Watt has joined an impressive fraternity including the likes of Roger Staubach, Joe Greene, Dan Marino, Peyton Manning, LaDainian Tomlinson, Drew Brees and others—all distinguished winners of the Walter Payton NFL Man of the Year award.

For a list of all 32 team nominees and to see how they create a positive impact in their communities click here.

SUPER BOWL LEGACY GRANTS

To extend the league’s positive impact long after players and fans have left town, the NFL, via the NFL Foundation, contributes a $1 million Super Bowl Legacy Grant to each host city.

The Minnesota Host Committee matched the grant for a total of more than $5.5 million invested in communities across Minnesota. 

The Minnesota Super Bowl Host Committee’s Legacy Fund provided 52 grants to 52 community projects, supporting charitable projects and health and wellness programs, across the state over the 52 weeks leading up to Super Bowl LII.

To learn more about the project supported by the Foundation for Super Bowl 52, click here.

NFL YOUTH EDUCATION TOWN GRANTSyet.jpg

Youth Education Towns (YETs) were started in several Super Bowl cities nationwide and Waianae, Hawaii. Featuring classrooms, physical fitness zones, technology/multimedia labs and athletic and recreation fields, these education-focused hamlets were developed with annual $1 million Super Bowl Legacy Grants and public-private match funding.

To maximize their impact for underserved youth, the 13 existing YETs receive continued support from NFL program grants and contributions from the NFL Foundation, NFL clubs and host committees in Super Bowl markets. Additional contributions have funded the refurbishment of youth football fields, capital improvements, youth football support and the development of health and wellness campaigns.