Community

The NFL Foundation funds and supports league-wide initiatives aimed at making a big difference in communities across the nation.

NFL PLAY 60

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NFL PLAY 60 aims to promote the importance of a healthy lifestyle among today’s youth by encouraging at least 60 minutes of physical activity every day.

Since 2007, the league has committed more than $325 million to grants, health and fitness programming for youth, and media time for public service announcements. The NFL and its clubs have supported programs in more than 73,000 schools nationwide—giving more than 38 million children the chance to boost their activity levels.

The NFL Foundation has worked with the AHA since 2006 and provided more than $8 million in funding to promote physical activities and healthy environments for children nationwide through programs such as the "NFL PLAY 60 Challenge," which remains the core, in-school and NFL-club activated component of the NFL PLAY 60 initiative. 

During the week of Super Bowl LI, the NFL and AHA, working together with Discovery Education held a free Virtual Field Trip that educators across the country could livestream in their classrooms. The Virtual Field Trip focused on the importance of healthy eating and daily physical activity while explaining the science behind the cardio that NFL players use to stay fit. For additional information, visit aha-nflplay60challenge.org.

The NFL Foundation has provided grant funding to The Cooper Institute® since 2009 to support the NFL PLAY 60 FitnessGram® Project, which has brought resources and tools to thousands of schools across the country to promote and assess physical activity and health-related fitness in youth.

To help as many kids as possible through NFL PLAY 60, the NFL Foundation provides grants to its 32 clubs to support activities in their communities that help kids get active. To learn more about how your local NFL club is active in its community, visit the homepage and click on the team’s logo.

CRUCIAL CATCH

When it comes to cancer, the NFL and American Cancer Society know that offense is the best defense. That’s why, after nearly a decade of working together to fight breast cancer, we are expanding our efforts to tackle multiple types of cancer.

Since 2009, the first year of the NFL's Crucial Catch campaign, the NFL’s work has raised more than $18 million for the American Cancer Society.

To date, the NFL’s investment in saving more lives from breast cancer has awarded 169 grants in local NFL markets, led to more than 450,000 outreach and education interventions, and contributed to 147,000 breast cancer screenings provided at low or no cost.

While all teams will support the overall league message of early detection and risk reduction, each team has elected to support either a specific cancer or multiple cancers for its 2017 Crucial Catch game. Throughout October, NFL Crucial Catch games will feature players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding to help raise awareness for the campaign. Much of the apparel worn at games by players and coaches, along with brand new Crucial Catch game items, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.

Learn more about Crucial Catch.

SALUTE TO SERVICE

salute_ribbon.pngThrough our Salute to Service campaign, the league, teams, and partners give back to the men and women in uniform who sacrifice so much for this country. These efforts culminate in November with NFL Salute to Service games and other special events honoring veterans, active-duty service members, and their families. 

Since 2011, more than $17 million has been raised through Salute to Service. The NFL, along with its partners, is proud to support the Pat Tillman Foundation, TAPS, USO and Wounded Warrior Project, to fund programs and provide resources that positively impact active duty and veteran military members and their families.

To recognize the men and women in uniform across the nation, the NFL Foundation provides its 32 clubs with grant funds to implement Salute to Service activities in their communities. Funds are raised through two primary channels: NFL Auction and the sale of Salute to Service- identified merchandise at retail.

Learn more about Salute to Service.

PLAYER FOUNDATION GRANTS

Through its Player Foundation Grant program, the NFL Foundation supports the charitable and community service activities of current and former NFL players in areas such as education and youth literacy, substance abuse prevention and assistance, medical care, clean water access, health, nutrition, and fitness. In 2016, the NFL Foundation awarded $825,000 in grants to 87 player foundations, benefiting more than 500,000 individuals across the country. For more information on this grant program click here.

WALTER PAYTON NFL MAN OF THE YEAR AWARD

AP_17036108532621.jpg The Walter Payton Man of the Year Award presented by Nationwide was established in 1970 and renamed in 1999 after the late Hall of Fame Chicago Bears running back Walter Payton. The award recognizes a player for his excellence on and off the field and is among the league's most presitigious awards. Each team nominates one player as its Man of the Year who is then eligible to win the national award. These players represent the best of the NFL's commitment to philanthropy and community impact.

Eli Manning of the New York Giants (left) and Larry Fitzgerald of the Arizona Cardinals (right) won the award in 2016.

This year, in addition to a donation to a charity of his choice, each nominee received a donation in his name to support the expansion of NFL and United Way's Character Playbook Program across all NFL markets. Character PlaybookTM, operated by EverFi, is a national education initiative focused on youth character development and building healthy relationships. 

As a result of the enhanced contributions and the fact that there were two award recipients—Arizona Cardinals wide receiver LARRY FITZGERALD and New York Giants quarterback ELI MANNING—a total of $1,250,000 will be donated on behalf of the 2016 Award winners. The funds will be allocated as follows: $625,000 in the name of each winner, with $312,500 going to a charity of Fitzgerald and Manning’s choice and $312,500 supporting the expansion of Character PlaybookTM.

Manning and Fitzgerald have joined an impressive fraternity including the likes of Roger Staubach, Joe Greene, Dan Marino, Peyton Manning, LaDainian Tomlinson, Drew Brees and others—all distinguished winners of the Walter Payton NFL Man of the Year award.

For a list of all 32 team nominees and to see how they create a positive impact in their communities click here.

SUPER BOWL LEGACY GRANTS

To extend the league’s positive impact long after players and fans have left town, the NFL, via the NFL Foundation, contributes a $1 million Super Bowl Legacy Grant to each host city.

This past year's grant was matched by the Houston Super Bowl Host Committee for a total of more than $4 million. 

This grant was provided in effort to leave an impact on all eleven counties in the Houston region. Community grant focuses included youth physical fitness and wellness, after-school programs, health care, food access, neighborhood improvement, early childhood education, anti-poverty, dropout, and homeless prevention strategies.

To learn more about the project supported by the Foundation for Super Bowl 51, click here.

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Youth Education Towns (YETs) were started in several Super Bowl cities nationwide and Waianae, Hawaii. Featuring classrooms, physical fitness zones, technology/multimedia labs and athletic and recreation fields, these education-focused hamlets were developed with annual $1 million Super Bowl Legacy Grants and public-private match funding.

To maximize their impact for underserved youth, the 13 existing YETs receive continued support from NFL program grants and contributions from the NFL Foundation, NFL clubs and host committees in Super Bowl markets. Additional contributions have funded the refurbishment of youth football fields, capital improvements, youth football support and the development of health and wellness campaigns.