Character Playbook

Character PlaybookTM, a digital character education program powered by digital learning innovator EVERFI, Inc. and presented by the NFL and United Way, has helped 88,000 middle school students in nearly 30 states learn how to cultivate and maintain healthy relationships in its first year.

Building off this success, the program will expand to 360 more schools and introduce a new virtual classroom experience called Character Playbook LIVE. These interactive events, hosted by NFL teams and United Ways beginning in Week 2 of the regular season, will engage more students in the important conversation of why character matters. NFL players will host live events with their local United Way. For the second year, Verizon will sponsor an additional 220 schools in 11 select markets.

Data compiled by EVERFI during the program's first year indicates that approximately 1,300 teachers helped students complete more than 170,000 hours of learning, which led to increased understanding of key social-emotional topics—a 41 percent increase based on pre- and post-assessment scores.

By the end of the program's first year:

During the 2017 season Character Playbook expanded further with the launch of Character Playbook LIVE, part of a league-wide initiative to engage more students in the important conversation of why character matters. All 32 NFL teams will host an event beginning in Week 2 of the regular season. Players virtually join local schools in their classrooms and connect lessons taught in Character Playbook modules to life inside and outside of football. Students also have the chance to engage with players in a personal manner through an interactive activity and Q&A session.